Starbucks is well aware of certain things:
- Roughly 7% of their workforce
- Roughly half of their workforce have a close family member who is gay.
- To compete for the best available talent, Starbucks must be capable of attracting and retaining gay people and their allies.
- In a retail business, turnover is an enormous cost. It costs roughly double a manager's annual salary to recruit, train and assimilate a replacement.
Brian: Starbucks doesn't care!
For starters, fairness to LGBT people probably attracts more customers than the few wingnuts that they lose. Even were that not the case, their quality-driven corporate culture not only lowers costs but improves customer service which translates into revenues. That is worth hundreds of times what some lost revenues
NOM is nothing but a proxy for the US Conference of Catholic Bishops. Those guys need to update their clocks and calendars. Even in the George W. Bush era, openly gay people worked at, and were invited to, the White House. Bush's SecDef was responsible for ending DADT.
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