Friday, July 19, 2013

In case you were wondering 'Dump Starbucks' was a complete financial bust

National Organization for Marriage's "Dump Starbucks" campaign started on March 21, 2012:
  • Starbucks stock price: Up 30%
  • Revenues for the two quarters ended March 31, 2013 vs April 1, 2012: Up 11% 
  • Operating income for the two quarters ended March 31, 2013 vs April 1, 2012: Up 19%
The announcement then:
We are today announcing a sustained public campaign calling on Starbucks to stop waging war against marriage, and the views of more than half its worldwide customers. Starbucks should be in the business of offering all its diverse customers a great cup of coffee, not taking sides against the views of its customers, vendors, and employees around the world," said Brown.

NOM will place ads throughout the United States, as well as in the Middle East and Southeast Asia, urging consumers to "Dump Starbucks" because purchasing a cup of Starbucks equals support for gay marriage. The "Dump Starbucks" campaign will ask consumers to join the campaign against Starbuck's corporate irresponsibility.
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