Wednesday, November 5, 2014

Fox Populi

While I am disappointed in last night's results – particularly the failure of Charlie Crist to unseat Rick Scott – some perspective is in order. Mid-term elections are not about swaying voters. They are about motivating voters to the polls. Last night in Florida, for example, only 17.5% of the electorate made it to the polls. That, by the way, was the worst turnout in 16 years. In other words, we had the votes but lacked the voters.

Intense anger at Obama, justified or not, was the greater motivator it seems. Our side failed to sustain the anger over obstruction and even shutting down the government. The electorate is not as stupid as we sometimes think when things don't go our way. They just weren't pissed off enough to get their asses to the polls.

There is an old adage in sales training. People don't buy because;
  1. They are unaware that they have a problem or;
  2. The are not sufficiently disturbed to take action to correct it.
It would seem that both apply to last night's results.

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