Wednesday, June 24, 2015

Oh no: "Tylenol's homosexual campaign"


The American Family Association is always on the leading edge of anti-gay activism. The time their target is Tylenol:
Gay and lesbian couples are featured prominently in Tylenol's new #HowWeFamily campaign, which aims to change the face of the American family.

A same sex prom couple and two gay dads with a baby are among those featured in the campaign's first TV ad. A voiceover declares, "Family isn't defined by who you love, but how."
Well pack my bags and seek asylum in Russia. This is clearly the end of the world as we knew it.
Plus, Tylenol recently used a lesbian couple shown nose to nose in a printed magazine ad. It was included in Good Housekeeping June 2015 issue on page 21, to name one example. At the bottom of the ad it states that Tylenol is a national corporate partner with the Human Rights Campaign.
Holy crap! Nose to nose? Seriously?
Companies should advertise the quality of their products, or in this case, how and when to take a medication and why it works. They should not be highlighting who is attracted to whom or who sleeps with whom. This is a marketing decision Tylenol will regret.

This gay-inclusive commercial is attempting to desensitize viewers. There is concern about the way this ad is pushing the LGBT agenda, but an even greater concern is the way that they are attempting to redefine "family."
AFA is going to teach Tylenol a thing or two about marketing. Johnson & Johnson is the parent company of McNeil Consumer Products Company which makes Tylenol. In 2014, Johnson & Johnson had sales of over $74 billion. It seems safe to say that they are a tad more savvy about their market than some crackpot Christianist at an anti-gay hate group. AFA gives me a headache. I think that I'll reach for some …

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