According to campaign finance reports, NOM spent $6,838. The largest expenditure was $4,867 for a mailer. They spent $400 on robo-calls, $825 on legal fees and the rest on sundry expenses.
Meanwhile Zerr's opponent, William Eigel, received $175,000 and an endorsement from the Club for Growth. Both campaigns had expenditures of nearly $500,000. NOM's $6,838 was irrelevant. Nevertheless:
National Organization for Marriage (NOM) vowed to end her political career. NOM delivered last night when Zerr was defeated in the GOP primary for state Senate. NOM mounted an independent expenditure campaign funding mailers and phone calls to oppose Zerr and endorse her opponent, Rep. Bill Eigel. With all precincts reporting, Eigel has defeated Zerr by 385 votes.