In point of fact, Target missed revenues by just 0.2%. Year over year revenues declined as expected because Target sold its pharmacies to CVS. This was partially offset by an increase in online sales by an impressive 38% which is not a sufficient percentage of total sales to compensate.
Target was late in converting to digital and had some missteps. However, that has nothing to do with a bunch of religious yahoos claiming to boycott the operation. I have not seen traffic metrics but Target tends to be concentrated on the East Coast and Midwest plus California. The lowest density is in the Bible Belt. Anyway, I have the suspicion that AFA's constituency are more inclined to be the Walmart set.
The big problem with Target was that gross margins declined from 27.8% to 26.9% causing them to miss earnings estimates by $.06/share. It would appear that they had to put more items on sale to compete. It looks like the market over-reacted. I do not follow the stock so that is not a buy recommendation.